About Florette

Florette was founded in 2013 by creative director and head florist Erin Cusack. Initially focusing on wedding and event floristry, Erin has worked passionately to establish Florette as an industry leading brand and has been awarded 'Best Wedding Florist' for the Geelong and Surf Coast region for four consecutive years (2022, 2023, 2024 and 2025).

During the wedding season, Florette works closely with incredible local venues such as Jack Rabbit Vineyards, At The Heads, The Dunes and Campbell Point House. As well as many more across the Bellarine and beyond.

As the business has grown, Florette has excitedly welcomed on board two florist's from the Ocean Grove community. Who over the years have actively worked in this fast paced environment to perfect their skills and hone their craft.

2026 has seen the launch of Florette's retail ventures, broadening our floral horizons to the act gift giving and providing luxury, artful blooms designed to bring joy and be admired in your homes.

And we are excited to announce that it doesn't end there, more expansion is coming later in the year - watch this space!

With love, from Florette